Prospect theory: An analysis of decision under risk
Expected utility theory has dominated the analysis of decision making under risk. It has been generally accepted as a normative model of rational choice (Keeney and Raiffa, 1976), and widely applied as a descriptive model of economic behavior (e.g., Friedman and Savage, 1948,…
# Prospect theory: An analysis of decision under risk
> OpenAlex Metadata Hub · https://openalex.org/W2133469585
## Bibliographic
- **DOI:** 10.1017/cbo9780511609220.014
- **Year:** 1988
- **Citations:** 33027
- **Open Access:** No (closed)
- **License:** —
- **Source:** https://doi.org/10.1017/cbo9780511609220.014
## Authors
- Daniel Kahneman
- Amos Tversky
## Abstract
Expected utility theory has dominated the analysis of decision making under risk. It has been generally accepted as a normative model of rational choice (Keeney and Raiffa, 1976), and widely applied as a descriptive model of economic behavior (e.g., Friedman and Savage, 1948, and Arrow, 1971). Thus, it is assumed that all reasonable people would wish to obey the axioms of the theory (von Neumann & Morgenstern, 1944, and Savage, 1954), and that most people actually do, most of the time.
## Keywords
Axiom, Arrow, Normative, Expected utility hypothesis, Subjective expected utility, Mathematical economics, Decision theory, Von Neumann architecture, Von Neumann–Morgenstern utility theorem, Economics, Positive economics, Computer science, Epistemology, Microeconomics, Mathematics, Philosophy
## Concepts
- Axiom
- Arrow
- Normative
- Expected utility hypothesis
- Subjective expected utility
- Mathematical economics
- Decision theory
- Von Neumann architecture
- Von Neumann–Morgenstern utility theorem
- Economics
- Positive economics
- Computer science
- Epistemology
- Microeconomics
- Mathematics
- Philosophy
- Operating system
- Programming language
- Geometry
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*Metadata only — full text not imported unless Open Access license permits.*
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Tóm lược học thuật (đã diễn giải): Expected utility theory has dominated the analysis of decision making under risk. It has been generally accepted as a normative model of rational choice (Keeney and Raiffa, 1976), and widely applied as a descriptive model of economic behavior (e.g., Friedman and Savage, 1948, and Arrow, 1971). Thus, it is assumed that all reasonable people would wish to obey the axioms of the theory (von Neumann & Morgenstern, 1944, and Savage, 1954), and that most people actually do, most of the time.
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1. Expected utility theory has dominated the analysis of decision making under risk.
2. It has been generally accepted as a normative model of rational choice (Keeney and Raiffa, 1976), and widely applied as a descriptive model of economic behavior (e.g., Friedman and Savage, 1948, and Arrow, 1971).
3. Thus, it is assumed that all reasonable people would wish to obey the axioms of the theory (von Neumann & Morgenstern, 1944, and Savage, 1954), and that most people actually do, most of the time.
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